Mark leads RAD’s network management and cloud analytics portfolio, to which he brings his vast technical and marketing experience in the telecom industry, along with vision and creativity.
Mark holds an M.Sc. in Telecom Engineering and an MBA. He enjoys reading and fitness activities.
With growing competition from traditional rivals and hyperscalers, along with steady decline in ARPU (average revenue per user) CSPs (communication service providers) are increasingly looking for ways to deliver higher customer value, differentiate their offering from cost-intensive commodity. The typical way to go about this is by focusing on enhanced customer experience throughout customer journey while reducing internal costs to keep their prices competitive.
With growing competition from traditional rivals and hyperscalers, along with steady decline in ARPU (average revenue per user) CSPs (communication service providers) are increasingly looking for ways to deliver higher customer value, differentiate their offering from cost-intensive commodity. The typical way to go about this is by focusing on enhanced customer experience throughout customer journey while reducing internal costs to keep their prices competitive.
